Uniting Toys “R” Us and Fox for Family Fun

Series Overview

The “Toys“R”Us Family Faceoff” (working title) is set to be a high-energy family competition series. It takes place in a larger-than-life toy store that is constantly changing and filled with adventurous challenges inspired by the world's most popular toy brands. This unique setting adds an extra layer of excitement and unpredictability to the competition.

As Fox Entertainment's unscripted head Allison Wallach stated, this series represents an evolution of the family-friendly competition genre. It appeals to fans who have a love for iconic toys and games from their childhood, while also introducing some new ones. With Toys“R”Us at the center, the challenges integrate the world's favorite toys and games, making it an hour of pure fun for the whole family.

Executive Production

The series is executive produced by Toys“R”Us global chief marketing officer and studios president Kim Miller Olko, along with Known's president Brad Roth and Ross Martin. Miller Olko emphasized the importance of play in everyone's life, stating that it brings joy, fosters connection, and is simply fun. This show aims to capture that magic and offer a nostalgic nod while being fresh and dynamic.

Roth added that the name Toys“R”Us carries a deep cultural meaning and can inspire breakthrough storytelling for audiences of all ages. The partnership with Toys“R”Us Studios and Fox Entertainment Studios is seen as a remarkable example of how brands can collaborate with Hollywood in new and exciting ways.

Hollywood Entry by Toy Brands

Toys “R” Us is not alone in its quest to break into Hollywood. Mattel and Hasbro have already made their mark, and now Toys “R” Us is following suit. This project comes after the studios division used OpenAI's Sora tool to create an ad that went viral earlier this year, highlighting the company's innovative approach.

Despite facing bankruptcy and store closures, Toys “R” Us has re-emerged after being acquired by WHP Global. Since then, it has been opening various flagship stores, signaling its return to the retail scene.

Casting and Future Details

The “Toys”R”Us Family Faceoff” will cast thrill-seeking families who love to have fun, play, and compete together. Further details on the show, including production and casting, will be shared at a later date. UTA negotiated the deal on behalf of Toys“R”Us Studios and Known Originals, adding to the excitement surrounding this new venture.